AI search optimization for ChatGPT and Google's AI answers

What AI search optimization covers

AI search optimization makes your site easy to read and quote for AI assistants such as ChatGPT and Perplexity, and for Google's AI Overviews in search results. Some people call it generative engine optimization (GEO) or answer engine optimization (AEO). It builds on SEO: fast, crawlable, well-structured pages, written so each section answers one question on its own. This site is set up the same way.

Looking to hand repeat work to AI instead? See AI automations.

Who it's for

We offer AI search optimization to businesses whose customers ask AI assistants for answers or recommendations, and to teams who want to know how those assistants describe them today.

What you get

• A written record of how AI assistants answer questions about you and your field today
• Your main pages rewritten so each section opens with a direct answer
• Structured data that states who you are and what you offer
• Settings that let AI search crawlers read your site
• An llms.txt file, a short plain-text guide to your site for AI tools. Its effect isn't proven yet, and we add it because it costs little.
• A repeat check every [TBD: cadence], plus the visits your analytics can trace to AI tools

How we work

1. We ask assistants the questions your customers ask and save the answers.
2. We fix the technical basics: speed, indexing, and structured data.
3. We rewrite your main pages so they answer questions directly.
4. We ask the same questions again and report what changed.

Questions about AI search optimization

How is AI search optimization different from SEO?

Both start from the same base: fast pages that search engines can crawl, with a clear structure and structured data. AI search optimization adds pages written so each section can be quoted on its own. It's measured differently too. SEO tracks rankings and clicks in Google Search Console, and here we ask assistants the questions your customers ask and record the answers.

Can you get ChatGPT to recommend my business?

No one can promise that. Each assistant decides what to cite, and none of them fully explain how they choose. We make your site accurate and easy to quote, which gives assistants better material when they do mention you.

How do you measure results?

AI answers change from one run to the next, so no tool can give you a stable ranking inside them. Google Search Console shows how often your pages appear in AI Overviews and AI Mode. For assistants such as ChatGPT and Perplexity, we ask the same questions on a schedule and record how often they mention you. We also track the visits your analytics can trace to AI tools.