Paid advertising for launches and new inquiries

What our paid advertising covers

We make the ads and run the campaigns: static and video creative, campaign setup on [TBD: ad platforms], conversion tracking, and reports. The ad spend is your budget and goes to the ad platform. [TBD: confirm that campaigns run in ad accounts the client owns.]

Who it's for

We run ads for app and product teams with a launch to promote, and for small and midsize businesses that want inquiries from search or social ads. Larger companies that run their own campaigns can order the ad creative alone. Every ad sends people to a page, so we check that page first. If it needs work, we tell you before any budget is spent.

What you get

• Ad creative: static images and short videos sized for each placement
• Campaign setup: audiences, keywords where they apply, and budgets
• Conversion tracking for the actions you care about, such as sign-ups, installs, or inquiries
• New creative tested against the ads already running
• A report every [TBD: reporting cadence]: what ran, what it cost, and what came of it

How we work

1. You tell us what you're promoting, to whom, and your budget.
2. We check the landing page or store page and set up tracking.
3. We make the first set of ads and start with a small budget.
4. We move spend toward the ads that work and report back every [TBD: reporting cadence].

Questions about paid advertising

Have you run ad campaigns before?

Not as a studio. We're new, so there's no client campaign to show yet. The sample projects show how we'd plan one, from the first ads to what we'd measure.

Which ad platforms do you run campaigns on?

[TBD: ad platforms.] For each project, we suggest the platforms that fit what you're promoting and who you want to reach. You approve the plan before any budget is spent.

Can you guarantee a return on ad spend?

No. Results depend on your product, your price, the page people land on, and the platform's auction, and nobody controls all of those. We can promise clear tracking and plain reports, so you can see what each campaign brings in and decide where your money goes.

Can you make the ads and let our team run them?

Yes. We make the creative and hand it to your team: static images and short videos in the sizes and formats each placement needs. We include a list of which ad goes where. [TBD: whether editable source files are included.]