Sample: Hitchlore store listing refresh

This is a sample, not client work. Hitchlore is a made-up app, and we wrote the brief ourselves.

The brief

The app has loyal users but few installs from store search. Its screenshots show menus instead of knots, and both stores use the same text.

What we'd make

Separate listings for the App Store and Google Play, new screenshots of a knot being tied step by step, a short preview video, and small install campaigns.

Why we'd do it this way

• Each store would get its own text, because today both share one and the two stores read keywords differently.
• The new screenshots would show knots being tied, because knots are what the app teaches and the current set shows only menus.
• The install ads would test two screenshot designs, so the listing can lead with the one that brings more installs.

What we'd measure

How many store visitors install in each store, the search terms that bring installs, and cost per install.