Sample: Plumtide meditation app launch

This is a sample, not client work. Plumtide is a made-up brand, and we wrote the brief ourselves.

The brief

A two-person team has a breathing-timer app in testing. They want it in both stores by a set date, with a listing that explains the app in one screenshot.

What we'd make

We'd design three screens (timer, session history, settings), build for iOS and Android, write a separate listing for each store, and make a preview video of one full breathing session.

Why we'd do it this way

• Keeping the first version to three screens would let a two-person team reach both stores by its date.
• Each store would get its own listing, because the App Store and Google Play read keywords differently.
• The first screenshot would show the timer mid-session, because the brief asks for one screenshot that explains the app.

What we'd measure

How many store visitors install, which search terms lead to installs, and how many people return for a second session.