Motion design for product launches and websites

What our motion design covers

Motion design is animation that explains or presents something, such as a product, a feature, or a page. We make two kinds: short films for launches, store pages, and ads; and motion built into websites.

Launch films and promo videos

We make short films that show what your product does, using your real product screens, type, and graphics. Each one is cut to the shape of the place it runs: 16:9 for sites and YouTube, 9:16 for Stories, Reels, and TikTok, and 1:1 for feeds.

Motion on websites

Scroll reveals, page transitions, and hover effects guide the reader through a page. We build them to stay smooth on mid-range phones, and every animation has a reduced-motion version for visitors who turn motion off in their settings. The motion on this site was built to the same limits.

Who it's for

We make launch films for teams with an app or product to release, for use on their site, store page, and ads. Marketing teams at larger companies can hand us a single film or a set of ad cuts. We also build website motion for site owners who want it to guide readers through a page.

What you get

• A script and storyboard, approved before anything is animated
• Launch films and ad cuts in 16:9, 9:16, and 1:1
• App preview videos sized for the App Store and Google Play
• Website motion with reduced-motion versions
• [TBD: whether project files are handed over]

How we work

1. You tell us about the product, the launch date, and where the motion will run.
2. We write a script and storyboard for you to approve.
3. We animate a first cut, take your notes, and finish it.
4. We export every format you need and test website motion on a simulated mid-range phone before launch.

Questions about motion design

Can you work with our existing brand?

Yes. We animate with your logo, type, and colors. If you don't have brand guidelines, we agree on type and colors with you at the storyboard stage. For a full brand first, see Branding.

Will animation slow down my website?

It can, so we set limits before we start. Our animations use only the properties phones handle well, each page has a speed budget we test before launch, and visitors who prefer less motion get a calmer version.

Do you use AI-generated footage?

We build launch films from your real product screens, type, and graphics, so the film shows the product as it is. We don't present AI-generated images or video as photography or filmed footage. [TBD: whether generated footage is ever used in client films, and how it's labeled (Q-003).]