Sample: Tallowby launch site and ads

This is a sample, not client work. Tallowby is a made-up product, and we wrote the brief ourselves.

The brief

A small team is launching its invoicing tool for freelancers. It needs a site, a short explainer film, and its first ads.

What we'd make

A main page, a pricing page, and a film of about 45 seconds, cut to 16:9 for the site and to 9:16 and 1:1 for ads. A small campaign would test which message brings the most sign-ups.

Why we'd do it this way

• We'd start with two pages, because together they say what the tool does and what it costs.
• The film would use only real product screens, so it matches what people see after they sign up.
• The first campaign would run on one platform, so a small budget isn't split before we know which message brings sign-ups.

What we'd measure

Sign-ups from the site, cost per sign-up for each ad, and how much of the film people watch.