App store optimization (ASO) for iOS and Android apps

What ASO covers

ASO (app store optimization) is the work on your store listing that helps people find your app in the App Store and Google Play and decide to install it. It covers the words the stores search, such as the title, the subtitle or short description, and keywords. It also covers the parts people judge by eye: screenshots and the preview video.

Who it's for

We do ASO for teams launching an app who want the listing ready on day one, and for apps already in the stores that get few installs from search.

What you get

• Keyword research for the App Store and Google Play
• Title, subtitle, keyword field, and descriptions, written for each store
• A screenshot set for each store, readable at the small size people see in search results
• An app preview video (see Motion design)
• A test plan using App Store product page optimization and Google Play store listing experiments

How we work

1. We review your current listing, or your app if it isn't listed yet.
2. We research keywords and the listings you compete with.
3. We write the text and design the screenshots. You approve them.
4. We publish the changes, then test different screenshot sets with each store's own testing tool.

Questions about ASO

Have you worked on store listings before?

Not as a studio. We're new, so there's no client listing to show yet. The sample projects show how we'd plan one, from keyword research to the screenshots and preview video.

Is ASO different on iOS and Android?

Yes. The App Store has a 30-character subtitle and a 100-character keyword field that people don't see. Google Play has no keyword field and reads the words in your listing, descriptions included. So we write each store's listing separately.

When should we start ASO?

Before your first store submission, if you can. Keyword research, listing text, screenshots, and a preview video take time to make and approve, and starting early means the listing is ready on launch day. If your app is already in the stores, we start by reviewing the current listing.

Can you guarantee more installs or a top ranking?

No. Each store decides its own rankings. We improve the parts of the listing you control and test changes, so you can see which version brings more installs.